Article Written by Eric Bank
Natural disasters can destroy your business. Earthquakes, hurricanes,
terrorist attacks, viral contagions and other calamities can knock out power or
disrupt key vendors, events that can damage your small business. Research
indicates that one in four businesses that undergo a significant disaster close
for good. That ratio increases to between 40 and 60 percent for small businesses. Moreover, 90 percent
of businesses close within a year if they don't resume operations within a
week. The best defense against financial ruin is a carefully drawn disaster
plan that you update regularly. The plan should facilitate resumption of
operation rapidly so that you can once again provide your offerings to your
customers.
The Big Picture
Your disaster plan must cover a range of contingencies stemming from
man-made or natural disaster. The basic steps should include:
1. Identify
who will be on your recovery team: Specify who will take charge of managing
the crisis and how you will maintain communications with your employees and
other parties.
2. List
the disasters that are the most likely: Figure the likelihood of each
disaster's occurrence so that you can prepare for the most probable.
3. Identify
alternate operating locations: Identify and make contingent arrangements
for backup and recovery sites, and become familiar with your local disaster
recovery assistance providers. Also, assign space to an emergency command
location.
4. Create
communications plans: Create internal and external communication plans,
including emergency phone numbers and non-phone methods such as email.
5. Create
technology recovery plan: Take inventory of all your technology and data
backup facilities, and don't forget cloud-based files. Create procedures to
recover your technology after disruptions, and specify the employees or vendors
who are charged with restoring critical technology. Make sure that you have
suitable off-site backup and access to alternate computer facilities.
6. Develop
plan to restore operations: Employee responsibilities should be specified.
Create a plan to resume important operations first and to delegate emergency
tasks to the appropriate employees. You need a method to track disaster costs and a person or vendor who is in charge of
this tracking. Look over your business insurance to verify it will assist you
in getting back into operation.
7. Work
out contingency financing: You should set up commercial loan facilities to
help pay the bills stemming from disasters. Rapid access to money can improve
your business' chances of survival.
8. Make
plans for your supply chain: You must be able to communicate with vendors
and suppliers, both local and remote, so that you can continue to obtain
important services and materials. List all supply-chain members and secure the
list in a safe place. Discus your plans with vendors and form secondary
arrangement with alternate suppliers.
9. Ensure
safety: Assemble disaster recovery kits that include survival gear,
flashlights, medical supplies, battery-powered radios and other emergency
items. Ensure you create an evacuation plan, practice drills and emergency
shelter arrangements.
10. Test: Run a
simulation recovery annually. Record the results of drills and assess the
results in order to improve the plan. Ensure that you discuss any changes to
the plan with employees.
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