Accelerating Revenue and
Deferring Spending
Article written by EricBank
As a small business owner or corporate CEO, you can employ strategies
that affect your net income and cash flow by accelerating your revenues and
postponing your spending. This is the opposite of a tax management strategy,
because it tends to increase your current-year taxes. Rather, you increase
collections and defer expenditures to conserve cash, and you accelerate revenue
recognition and postpone expense recognition to increase earnings.
Accelerating Revenue
Under accrued accounting, you recognize revenue when you earn it. By
offering your customers special inducements, you can incentivize them to make
quicker and/or larger purchases. You have several options, including:
· Better credit terms
· Volume discounts
· Rebates
· Markdowns
Another tactic is to speed up the shipping cycle, which allows quicker
revenue recognition. Depending on your cash needs, you might auction your
inventory to accelerate income, although your total income will probably be
lower. If you perform work billable in stages, you might speed up the delivery
of goods or services linked to billable milestones.
Accelerating Collections
Your goal might be to simply increase you cash balance. For this
purpose, you can consider accounts receivable factoring. Under this procedure,
you receive a percentage of your A/R's value from a factor -- a bank or other
financial institution -- that purchases your customer invoices. For example,
the factor might advance you 80 percent of your A/R balance and then pay you a
portion of the money it collects above that threshold. If you'd rather not sell
your invoices, you can hire a bill collector to track down delinquent accounts,
or you can auction off your inventory, which accelerates both collections and
revenues. Another ploy is to offer a better cash discount for prompt payment.
For example, if you normally offer 2/10 net 30, you can consider changing it to
4/7 net 20 -- a 4 percent discount if paid in seven days, bill due in 20 days.
Deferring Expenses
Despite the accounting principle that matches expenses to revenues, you
often have some discretion in recognizing or paying expenses. A spending freeze
applied to items like inventory, equipment and supplies will postpone expenses.
You might also cancel or delay attending corporate junkets, conventions and
training sessions. In tough times, you can stop hiring and even lay off
workers, perhaps filling some gaps with unpaid interns. You might also be able
to skip your annual contributions to employee retirement accounts, cut employee
benefits, defer advertising and insurance purchases, and even save money on
paper by going paperless whenever possible.
Deferring Spending
You must be careful to recognize expenses in the proper period -- your
accountant will advise you on this -- but you certainly can delay paying cash.
Of course, if you extend you accounts payable cycle too far, you could lose
purchase discounts, but this might be a good trade-off for you nonetheless. A
corporation can withhold dividends or terminate stock buyback programs to
conserve cash. Perhaps some employees would be willing to take a smaller salary
in return for stock options. However, never fail to pay your interest and taxes
on time -- as your accountant will tell you, now you're playing with fire.
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